About Us
Founded in 1993, we are a proud, family-owned business rooted in the heart of Birmingham’s iconic Jewellery Quarter. From humble beginnings, we have grown to become one of the UK’s most respected and recognised names in workwear, country wear, and kingsize men’s clothing.
Nationally Trusted Brand
For over 30 years, our mission has remained the same: to provide hardworking individuals and style-conscious customers with durable, dependable, and well-fitting clothing—without compromise. What started as a small local shop has evolved into a nationally trusted brand, supported by a loyal customer base that spans generations. Many of our customers have stayed with us since our earliest days, and that loyalty continues to drive everything we do.
Family Business
We take great pride in being more than just a retailer. As a family business, we bring a personal touch to every interaction—offering a level of care and attention that larger corporations simply can’t match. Whether you’re looking for rugged workwear, classic country attire, or kingsize fashion that doesn’t sacrifice on quality or style, you’ll find it here.
UK's Leading Online Retailer
Over the years, we’ve worked tirelessly to earn our reputation as the UK’s leading online retailer in our specialist categories. Our curated collections feature trusted brands, expert fits, and functional designs suited for every lifestyle—be it for the field, workshop, or everyday wear. But what truly sets us apart is our commitment to exceptional customer service. We believe shopping should be easy, reliable, and satisfying, which is why we’re always here to help with expert advice and a genuine willingness to go the extra mile.
Today, as we continue to grow and adapt to a digital-first world, our core values remain unchanged: authenticity, reliability, and customer-first service. We’re honored to serve our community and customers across the UK and beyond, and we look forward to helping you find clothing you can count on.
